By
Geoff Hoff
What are Google Analytics? They are simply a powerful way to
track how many people are coming to your website, who they are and where
they're coming from. It also can tells us what pages they visited on
the site, how long they stayed, what they clicked on while they were
there, and more.
Why do we need to know all that?
We have online businesses to make money, pure and simple. Yes, we probably created our business to fulfill our passions, but we're in it to make money. Otherwise, what's the point? Once we have that money, we are able to do the wonderful things with it that we dream of, of course. But in order to make money with an online business, we need visitors to the site.
In order to increase the amount of traffic coming to your site, you need to know, at the very least, how much traffic you're getting now and where it's coming from. Then, you can do things to make what's working work better and improve what's not working. As you make your tweaks, you can then track how well they work and it gets better and better until you're deluged with great visitors.
There are three types of traffic that Google Analytics tracks:
Direct - People type your web address directly into their browser
Referral - People click on a link on a website, ad, in an email or on a document such as a.pdf
Search - this is broken into two subcategories:
Organic - People find you through putting a search phrase into a search engine such as Google and...
Paid - People click on an ad after putting in that search phrase
Google tracks all of that. So you know, if all sorts of people are doing to your site directly, you're doing something very right with word-of-mouth.
If you get a ton of referral traffic, you are going a great job getting lots of links back to your site on good, high-profile sites.
And if you are getting a ton of search traffic of either kind, you have done a bang-up job with your SEO, or Search Engine Optimization, which is no trivial task and congratulations.
However, if any of those areas are lacking, you now know where you need to put some focus if you want to increase your business.
There are other, deeper things Google Analytics examines that will help you in your business, such as tracking demographics, tracking where people go on your site, etc. But when you are armed with knowledge, you can turn any problem into an opportunity to prosper, and with Google Analytics, an online businessperson is armed with powerful knowledge.
Why do we need to know all that?
We have online businesses to make money, pure and simple. Yes, we probably created our business to fulfill our passions, but we're in it to make money. Otherwise, what's the point? Once we have that money, we are able to do the wonderful things with it that we dream of, of course. But in order to make money with an online business, we need visitors to the site.
In order to increase the amount of traffic coming to your site, you need to know, at the very least, how much traffic you're getting now and where it's coming from. Then, you can do things to make what's working work better and improve what's not working. As you make your tweaks, you can then track how well they work and it gets better and better until you're deluged with great visitors.
There are three types of traffic that Google Analytics tracks:
Direct - People type your web address directly into their browser
Referral - People click on a link on a website, ad, in an email or on a document such as a.pdf
Search - this is broken into two subcategories:
Organic - People find you through putting a search phrase into a search engine such as Google and...
Paid - People click on an ad after putting in that search phrase
Google tracks all of that. So you know, if all sorts of people are doing to your site directly, you're doing something very right with word-of-mouth.
If you get a ton of referral traffic, you are going a great job getting lots of links back to your site on good, high-profile sites.
And if you are getting a ton of search traffic of either kind, you have done a bang-up job with your SEO, or Search Engine Optimization, which is no trivial task and congratulations.
However, if any of those areas are lacking, you now know where you need to put some focus if you want to increase your business.
There are other, deeper things Google Analytics examines that will help you in your business, such as tracking demographics, tracking where people go on your site, etc. But when you are armed with knowledge, you can turn any problem into an opportunity to prosper, and with Google Analytics, an online businessperson is armed with powerful knowledge.
Geoff Hoff builds web sites for himself and others. He also
teaches both the tech aspects of being online and the creative aspects
of being online. For other more information on increasing your webiste
traffic besides why use Google Analytics, pick up his free report at http://SimpleWebsiteTrafficSecrets.com.
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